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posted on Nov. 17, 2025 at 12:58 pmDec 5, 2025

Bullion Trading Center picks McCann Content Studios as social and influencer agency

posted on Nov. 17, 2025 at 12:58 pmDec 5, 2025

McCann Content Studios will lead BTC’s digital presence across platforms, overseeing social strategy, day-to-day content creation, creator collaborations and influencer-led storytelling.

Bullion Trading Center McCann Content Studios

McCann Content Studios, part of FP7 McCann MENAT, has been appointed as the official social and influencer partner for Bullion Trading Center (BTC), one of the region’s most trusted names in precious metals.

The studio will lead BTC’s digital presence across platforms, overseeing social strategy, day-to-day content creation, creator collaborations and influencer-led storytelling.

Caroline Kelada, Regional Marketing & Communications Manager, BTC, said, “We have partnered with McCann Content Studios because we saw a clear alignment in values, vision and capability. As a trusted brand in the precious metals space, we wanted a partner who understands how to balance compliance with cr

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Tags:brands BTC Bullion Trading Center Caroline Kelada Content creation content ecosystems creator collaborations culturally attuned digital digital-first audience FP7/McCann MENAT Ibrahim Hasan Inﬂuencer marketing influencer partner influencer-led marketing precious metals social media social partner social strategy Tarek Ali Ahmad

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.