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Media

$FGC Saudi National Day campaign TBWA\RAAD$

Saudi’s FGC, TBWA\RAAD launch social-first campaign for Saudi National Day

SQUATWOLF sports series of activations in KSA ahead of Saudi National Day

InsuranceMarket.ae integrated campaign

UAE customers welcome ‘cuter, more endearing’ Alfred at InsuranceMarket.ae

Athar Awards

Athar Awards 2025 unveils 274 finalists across 35+ categories

PIF MBC Group

Saudi Arabia’s PIF acquires 54 per cent majority stake in MBC Group for $1.99bn

deadline

Agency of The Year Middle East 2025 Awards extends deadline by a week

NIVEA

NIVEA, Zenith Media, ThePubverse by ArabyAds launch 3D CTV ad

Assi Rahbani, Managing Director – MENA, Tag, dentsu

dentsu’s Tag appoints Assi Rahbani as Managing Director – MENA

From left, Joel Williams, Founder and CEO of TMG; and Michel Malkoun, Chief Growth Officer at CG Digital.

InMotion, TMG link up to bridge the media spend and outcomes gap

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Realize sees strong adoption from brands, delivering up to 30% stronger performance

Dec 1, 2025

Smarter websites, stronger search: The next era of website management and SEO

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The Next Power Play? Women’s Sport.

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