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posted on Sep. 22, 2025 at 6:00 pmSep 23, 2025

UAE customers welcome ‘cuter, more endearing’ Alfred at InsuranceMarket.ae

posted on Sep. 22, 2025 at 6:00 pmSep 23, 2025

The InsuranceMarket.ae integrated campaign was rolled out across multi-channel touchpoints, including OOH, TVCs, radio spots, digital and social media.

InsuranceMarket.ae integrated campaign

InsuranceMarket.ae has launched a massive marketing campaign across the UAE, and if you’ve travelled anywhere across Dubai over the past week or two you probably have seen a part of this campaign already.
The full-fledged integrated campaign was rolled out across multi-channel touchpoints, including:

Out-of-home (OOH): More than 1,200 faces across the UAE, including unipoles, hoardings, rooftop signage, lamp posts, bridge banners, wall wraps, flags and the iconic InsuranceMarket.ae Metro Station in Dubai, fully rebranded inside and outside.
Television: A TV commercial aired during the Asia Cup streaming on STARZPLAY, ensuring mass viewership.
Radio: Spots and interactive ARN competiti

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Tags:Advertising Alfred Avinash Babur brand affinity brand love brand mascot brand sentiment brand visibility business insurance business outcomes Campaign car insurance creative creative activations design digital ads enduring resonance Engagement Grishma Apte health insurance high traction home insurance Insurance InsuranceMarket.ae life insurance marketing OOH Out-of-home positive community response radio advertisement radio spots social media television commercial The Work travel insurance TVC UAE visibility

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.