The highly anticipated shortlist of nominees for Athar Awards 2025 has been revealed, setting the stage for the boldest and most dynamic edition of Saudi Arabia’s biggest celebration of creativity and innovation.
With 14 new categories added this year, the competition now spans more than 35 awards across Campaign, Team, and Individual segments, spotlighting breakthrough ideas, game-changing organisations, inspirational leaders, and some of the brightest young talent driving Saudi Arabia’s creative surge.
View the full 2025 shortlist here.
This year’s edition, taking place on 22 October 2025 at the Four Seasons Hotel Riyadh, will bring the curtain down on Athar – Saudi Festival of Creativity in one spectacular night, where the sharpest creative minds and innovative, ground-breaking campaigns will be honoured in the presence of more than 800 industry leaders and professionals, brands and rising stars.
The 2025 shortlist was drawn from hundreds of entries and selected by a panel of 85 distinguished jurors from across the public, private, and government sectors.
Chosen based on their proven expertise and influence, the jury reflects the diversity and dynamism of the industry itself, with around 60 per cent returning from previous editions as speakers, exhibitors, or winners, underscoring a shared commitment to nurturing creativity in Saudi Arabia and building a thriving ecosystem for future talent.
Every shortlisted entry has gone through a rigorous, multi-stage evaluation, judged on criteria spanning research, idea, strategy, execution and results for Campaigns; leadership, innovation, and industry contribution for Individuals; and growth, culture and industry advancement for Teams.
It’s this process that ensures only the most transformative work and creative marketing efforts that further the goals of Saudi Vision 2030 make the cut.
Athar Festival 2025 is presented by Motivate Media Group and TRACCS.
For the full list of Athar Awards 2025 categories and nominees, visit the official website.
