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Media

W Group acquires global programmatic platform Adlive

OSN Group, Synamedia to launch targeted advertising on OSNtv

Footballco DMS Choueiri Group

Global football and media firm Footballco opens regional HQ in Riyadh

White Friday Cyber Monday discount fatigue affiliate advertising marketing influencer

As discount fatigue dims White Friday excitement, what else is effective?

MBC Studios forms strategic partnership to power up Saudi storytelling

MENA Effie Awards 2024 announces winners

Campaign launches in Germany, Austria and Switzerland

GCC marcomms women in leadership female gender equity

GCC marcomms sector still coping with lack of women in leadership

Ford Middle East

Ford reveals strategy, success of ‘Beyond the Blue Oval’ campaign

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THE WORK

Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq

Hilton

Advertising Creative Featured The WorkFeb 11, 2025

Shantelle Nagarajan

Hilton and Saudi Tourism Authority invite tourists to Kingdom with global campaign

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkFeb 10, 2025

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

The Agent, brands for less

Digital Featured The WorkFeb 10, 2025

Brands for Less latest campaign, ‘The Agent’, showcases sourcing process

Digital Digital Featured The WorkFeb 10, 2025

Toyota reclaims lost traffic through creative SEO

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