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Media

From left, Jim Coleman, EMEA CEO, and Toby Southgate, Global Group CEO, We Are Social.

We Are Social promotes Jim Coleman to EMEA CEO to drive regional growth

Campaign Breakfast Briefing

Tickets live for Campaign Breakfast Briefing: Out-of-Home 2026

Carla Sertin, Head of Editorial Content, WIRED Middle East.

WIRED Middle East picks Carla Sertin as Head of Editorial Content

OOH innovations

Industry snapshot: OOH innovations and trends

STARZPLAY MENA report HD

STARZPLAY ranked as MENA’s most positively received streaming service: report

Manoj Khimji, Managing Director, The Vantage on experiential OOH

The case for experiential in OOH: See it. Touch it. Feel it.

Muscat

Muscat Media Group picks Arabian Media Company as exclusive media rep

screens

Stop staring at screens, start using them

Kijamii’s Omar Shoeb shares his take on the new era of Saudi’s marketing industry, one that rewards efficiency, clarity and proof of impact.

Cut the noise, keep the proof

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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MOST READ

Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

The Next Power Play? Women’s Sport.

Nov 28, 2025

Smarter websites, stronger search: The next era of website management and SEO

Nov 18, 2025

Realize sees strong adoption from brands, delivering up to 30% stronger performance

Dec 1, 2025

Emirates NBD expands anti-fraud efforts with innovative awareness campaigns

Dec 4, 2025

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