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Marketing

FAST Ventures

FAST Ventures launches $3m fund: FAST Foundry

Industry Snapshot: Where OOH is headed next

Hypermedia’s Habib Wehbi on how data and AI are transforming OOH planning, measurement and accountability.

Industry Snapshot: How data is rewriting the rules of OOH

StarzMedia & Media Mix's Paul Abouchacra on the OOH formats and innovations drawing the most advertiser interest across MENA.

Industry Snapshot: What’s driving OOH demand

CLEAR

Unilever’s CLEAR shampoo launches FIFA World Cup 2026 campaign

Diriyah London

Diriyah brings its cultural vision to life with Pixel Artworks at Outernet London

The patience premium: Why great brands grow slowly, then suddenly

Prerna Tauk, Business Development Manager, Smartifai on agentic AI

The role of agentic AI in marketing: Moving from data to decisions

Movember ride for men's health prostate cancer awareness and testing

Harley Davidson, L’Oreal for Men, Allo Beirut rally behind men’s health awareness

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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