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Marketing

Nayaab Rais, Executive Creative Director, FP7McCann

FP7 McCann promotes Nayaab Rais to Executive Creative Director

Bloomberg Media

Ensuring brand safety in a region where trust matters most

Heinz Hum Hum The Gamechanger campaign gamers robotic snacker and feeder

Heinz displays ‘irrational act of love for gamers’ in Hum Hum campaign

Tuesday Grandiose dog food Only a Doggie Nose campaign for dogs

Grandiose ‘lickable’ campaign for dogs gets tails wagging

Abu Dhabi Culture Emirati Women's Day social media video campaign

DCT Abu Dhabi campaign reveals ‘heart and soul’ of Emirati culture

Solix Marketing Management launches in the UAE

Middle East ad spend

Middle East ad spend set to rise 8.1 per cent in 2024: report

From top left, clockwise, Troy Ruhanen, CEO, Omnicom Advertising Group (OAG); Erin Riley, Global CEO, TBWA; Deepthi Prakash, COO of OAG; Erwan Guillou, Global CFO, TBWA; Denis Streiff, CFO of OAG.

TBWA names new Global CEO, Omnicom Advertising Group appoints global heads

Jonathan Ashton, Head of Marketing and Communications, KROHNE Middle East and Africa

In a world run by algorithms, do we still influence anything?

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THE WORK

Etihad teases, then reveals 10 new destinations with Impact BBDO

Featured Social The WorkNov 28, 2024

McCann Health drives awareness for men’s health with ‘Check Your Ride’

Creative Featured News The WorkNov 28, 2024

Shantelle Nagarajan

Al-Futtaim unveils new sonic identity for Dubai Festival City Mall

Digital Social The WorkNov 27, 2024

Chery steps into wellness with ‘Yalla Let’s Walk’ campaign

Advertising Featured The WorkNov 27, 2024

Shantelle Nagarajan

Mo Salah takes a ‘step forward’ for Visa

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

LinkedIn’s LMS lead: With 81 per cent of ads failing to drive recall, what should marketers do?

Nov 21, 2024

UAE’s Tales & Heads joins forces with UK reputation firm REKT Partners

Nov 20, 2024

Seven Media secures PR partnership for The Final Pitch Dubai

Nov 20, 2024

Landmark Group launches division to support partner brands, spur CX

Nov 26, 2024

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