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When humans meet artificial intelligence: Black Rhino unveils new AI chapter

Black Rhino's Michel Harb on how AI helps go beyond what's expected; marrying creativity and intelligence to create endless possibilities.

Michel Harb, Founder and Executive Producer, Black Rhino on the agency's new AI chapter.Michel Harb, Founder and Executive Producer, Black Rhino.

In 2012, Black Rhino was born out of a simple belief that stories need to be told with soul, precision and power.

Over the years, we’ve mastered the art of content and TV commercial production, crafting visuals that move people and messages that last.

Lately, our passion for automotive storytelling has defined much of our diverse journey, pushing us to constantly evolve, adapt and innovate.

Today, we take another bold step forward; we are proud to announce the creation of Black Rhino’s AI department, led by director Nicolas Salis and based in his creative atelier in Montpellier, France.

This department is not just a new division, it’s a new way of thinking, producing and imagining.


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