The POP Communications team.Zed, the innovative ride-hailing app by Al Ghurair, has appointed POP Communications as its public relations agency of record.
Zed is a UAE-born ride-hailing platform transforming urban mobility through a seamless blend of technology, comfort, local insight, and human connection.
Built with the Emirates in mind, Zed combines homegrown innovation with a deep understanding of Dubai’s transport landscape to deliver more reliable and accessible journeys.
POP Communications will support the brand in amplifying its innovation journey, strengthening market presence, and shaping conversations around the future of mobility in the Middle East.
Zainab Imichi Alhassan Founders of POP Communications, said, “Partnering with Zed by Al Ghurair marks an exciting milestone for us as we continue to grow our portfolio within the mobility and technology sectors.”
Sarah Curtis, Founder of POP Communications, said, “Zed’s commitment to elevating everyday travel through smart, human-centric design aligns perfectly with our ethos as an agency that champions brands driving meaningful change.”
Curtis added, “We look forward to helping the team tell their story and cement Zed’s position as a leader in the region’s evolving mobility landscape.”
