From left: Mazen Mroueh, Head of Performance, Publicis Media ME; Chris Solomi, Chief Digital Officer, Publicis Groupe ME; Bassel Kakish, Chief Executive Officer, Publicis Groupe Middle East & Turkey; Jalil Allabadi, CEO & Co-Founder, Altibbi; Ali Farid, Business Development Manager, Altibbi; Abed Ismail, Head of Integration, Publicis Groupe ME; Khaled AbouNader, Chief Integration Officer, Publicis Groupe ME.Publicis Groupe Middle East and Altibbi, an Arabic-first digital health platform in MENA, have announced a strategic partnership aimed at building more personalised, data-informed healthcare communications in the region.
This partnership leverages the combined strengths of Altibbi’s digital health ecosystem and Publicis Groupe’s media, data, and technology capabilities in an effort to enhance how healthcare brands can engage meaningfully with audiences across the Middle East.
“Our role is to connect the right capabilities to the right opportunities for our clients,” said Bassel Kakish, Chief Executive Officer, Publicis Groupe ME&T.
“Altibbi’s deep regional health expertise, combined wi
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