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Featured

Ban Samara, Senior Director of Planning, PHD MENA on AI impact on Ramadan

Can AI deepen spiritual experiences during the Holy Month of Ramadan?

ADNOC’s Lara Mansour shares ‘a call to heart’ in the age of AI

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in February 2025.

The Spin: the ‘Gouda news’, the ‘Bada news’ and the worse

APCO appointments

APCO appoints new MENA leadership with an eye on growth

Andy NG, Managing Director, APAC at Yoyi Tech (L) and Ashish Gupta, CEO and Founder of The GenX Media.

Yoyi Tech and TheGenX Media partner to expand digital advertising capabilities

BackLite The Oryx

BackLite Media unveils latest addition to Landmark Series: The Oryx

Ajmal Perfumes

Ajmal Perfumes narrates ‘The Untold Stories’ with celebrity perfumers

Apple Relax Its iPhone campaign

Apple pays homage to Saudi soap operas in latest TV commercials

'Share The Light'

Aramex’s ‘Share The Light’ collects more than 17m views in first nine days

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THE WORK

Not a Vacation…Our Vacation

RAKTDA’s ‘Not a Vacation…Our Vacation’ challenges conventional travel marketing

The Red Sea project Mindshare Private Jet Media DOOH campaign

Advertising Creative Digital Featured Marketing Media The WorkMar 14, 2025

Saudi’s Red Sea project ‘precision targets’ HNWIs with private jet terminal ads

Pablosky Ramadan campaign

Advertising Creative Digital Featured Marketing Media Social Media The WorkMar 14, 2025

Pablosky Ramadan campaign chooses Arab community over heavy ad spends

Advertising Creative Featured Marketing The WorkMar 13, 2025

Shantelle Nagarajan

Deliveroo and Humantra make billboards ‘drinkable’

Jenan Ramadan campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkMar 13, 2025

Jenan converts ‘villain’ Monther Rayahneh with Ramadan Made Good gutsy campaign

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Snap Case Study – Level SHoes

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International Women’s Day 2025: A seat at the table – a checkbox or a reality?

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