SMC Vibes announced its strategic partnership with Starbucks, operated by Alshaya Group in MENA.
Under this agreement, Starbucks will serve as the official coffee sponsor at Al-Awwal Park for a period of three years; reflecting SMC Vibes’ commitment to delivering high-quality services and reinforcing Al-Awwal Park’s position as a premier destination that combines sports, entertainment, and world-class fan experiences.
Led by CEO Sultan Al-Sheikh, SMC Vibes hosted Robert Hardie, Vice President – Brand and Customer Experience along with Starbucks and Alshaya executives, on a tour at Al-Awwal Park stadium. The tour provided comprehensive insights into the venue’s infrastructure, facilities
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