Marketing Game Changers Awards 2025 Winners

Campaign Middle East has officially announced the inaugural winners of its new Marketing Game Changers Awards 2025, created to recognise client-side marketers delivering measurable impact for their brands and the wider industry.

Launched this year, the awards introduce a more structured and transparent approach to profiling exceptional marketers, featuring defined criteria, formal submissions and independent evaluation. The awards were free to enter and open to brand-side marketers across the MENA region. Entrants were required to have held their current role for at least one year and to have been based in the region for a minimum of two.

All submissions were reviewed for achievements over the past 12 months across six criteria:

Leadership & Talent Development assessed how entrants build capability and culture within their teams.
Creativity & Innovation considered original thinking that contributed to brand or business progress.
Performance & Business Impact looked at how marketing activity delivered tangible results.
Brand Building reviewed contributions to equity, positioning and long-term perception.
Social Impact recognised purpose-driven initiatives that led to positive societal outcomes.
Industry Contribution focused on how marketers support the wider profession and raise standards across the ecosystem.

A panel of 34 senior leaders from across the region’s advertising, media and marketing community independently assessed the entries over a two-week period. Scores across the criteria were averaged to determine the final scores. According to the judges, the winning marketers demonstrated tangible outcomes, purposeful initiatives and clear value to the marketing ecosystem.

Based on the jury’s scoring, the top 10 have been named Campaign Middle East’s Marketing Game Changers for 2025, with the highest-scoring entry receiving the title of Marketer of the Year.

This year’s winners represent a wide cross-section of sectors – from telecommunications and government to tourism, F&B, quick commerce, packaged goods, FMCG and financial services.

All winners will be honoured during the Agency of the Year Awards gala on 11 December 2025.

Here all the winners of the inaugural edition of the Marketing Game Changers Awards 2025:

MARKETER OF THE YEAR

KHALED RASHED ALSHEHHI
Executive Director of the Marketing and Communications Sector, UAE Government Media Office

The jury panel for the Marketing Game Changers Awards 2025 scored Khaled AlShehhi the highest for his entry, based on the judging criteria. In line with the initial announcement, Campaign Middle East is recognising the top winner of the Marketing Game Changers Awards 2025 as Campaign Middle East’s Marketer of the Year. Congratulations to AlShehhi and all the other winners!

MARKETING GAMECHANGERS AWARDS WINNERS

The following list of winners are not ranked. They make up the remaining nine of the Top 10 Marketing Game Changers Awards winners as chosen by our esteemed jury panel. They have been listed alphabetically based on their last name.

IBRAHIM AL MAYAHI
Head of Commercial Brand and Marketing Communications, Emirates Integrated Telecommunications Company