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Featured

James Harrison on the next phase of OOH

Next phase of OOH: Transparency, consistency and collaboration

Taj

Indian Hotels Company releases ‘The Sound of Taj’ with Mindloop Studios

Home R Us 1

Homes R Us, Think Human turn fear into friendship for Halloween

tactical. report

Speed over sign-off, specificity over scale: tactical. reveals how brands win on social

SkyBlu Media Group’s Chairman Dato’ Manikandamurthy Velayoudam discusses with Campaign Middle East the current trends reshaping the regional out-of-home industry, from vertical formats and programmatic to sustainability initiatives.

Screens, sustainability and storytelling

Are all marketers using consumer feedback optimally to improve CX?

Sharaf DG

Sharaf DG showcases Microsoft Copilot+ with mall activation

Maximising exposure beyond Sheikh Zayed Road

Case study: Maximising exposure beyond Sheikh Zayed Road

From left, Ghassan Harfouche, CEO, MCN MENAT; Alex Pym, CEO International, Acxiom; and Karthik Kumar, Managing Director, Acxiom MENAT.

MCN expands IPG’s Acxiom in MENAT to boost AI, data, tech and product capabilities

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Smarter websites, stronger search: The next era of website management and SEO

Nov 18, 2025

Realize sees strong adoption from brands, delivering up to 30% stronger performance

Dec 1, 2025

The Next Power Play? Women’s Sport.

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