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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
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- Special Features
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Featured

From left, celebrity real estate brokers Rami Wahood and Ben Bandari open up about the secret sauce to meaningful and relatable marketing within the property sector.

Why strategic personal brands are an impactful marketing asset: Dubai’s celeb brokers

Technologia

Yango taps viral ‘technologia’ guy to promote its tech ecosystem

SRMG GOAT

SRMG launches G.O.A.T data-driven sports app built for the AI age

TEN X was awarded Best MENA Sports Marketing Agency at the 2025 Globe Soccer Awards event in Dubai.

TEN-X: Building Saudi’s next-generation marketing agency

Through Webflow, Impact Proximity aims to support clients across sectors including real estate, lifestyle, hospitality and government initiatives.

Impact Proximity, Webflow partner to drive digital experiences

Reach has announced its latest exclusive signing for its talent division, renowned married content creator couple, Amar and Rim.

Reach announces signing of content creators, Amar and Rim

The award is organised by the 1 Billion Followers Summit in collaboration with Google Gemini, for the film ‘Lily' by filmmaker Zoubeir Jlassi

Tunisian filmmaker awarded $1 million AI Film Award as part of 1 Billion Followers Summit

Deliveroo swapped its bike for a horse to deliver designer fashion and accessories; blending creativity with convenience.

Deliveroo swaps bike for a horse in latest delivery

INITIO Parfums Privés perfume bottles

INITIO Parfums Privés appoints Faux Consultancy as PR partner

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THE WORK

Mom Store

Mom Store celebrates the beautiful game of parenthood during World Cup season

Advertising Case Study Digital Featured Partner content The WorkJul 27, 2026

Campaign Middle East Staff

Jean Paul Gaultier’s play with Twitch for Saudi’s next generation of luxury consumers

Sleepzone recall ad

Creative Featured The WorkJul 24, 2026

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

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