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Anup Oommen
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adidas brings ‘Backyard Legends’ to life with Chalamet, Bellingham, Yamal and Rodman

Anup Oommen
posted on

Set against a nostalgic soundtrack, 90s street and terrace style, analogue tech and era-defining hairstyles, the film blends cutting edge CGI and visual effects to bring to life a simple truth: the backyard is where legends are born.

adidas Backyard Legends

adidas has debuted Backyard Legends, a new film for the FIFA World Cup 2026™ that turns neighbourhood lore into a larger-than-life story, reminding athletes everywhere: You Got This.

Led by Academy Award-nominated actor Timothée Chalamet, the film brings together an iconic cast including Lionel Messi, Bad Bunny, Lamine Yamal, Jude Bellingham and Trinity Rodman.

Set against a nostalgic soundtrack, 90s street and terrace style, analogue tech and era-defining hairstyles, the film blends cutting edge CGI and visual effects to bring to life a simple truth: the backyard is where pressure disappears and legends begin.

Because whether it’s a cage pitch, a parking lot, a patch of grass or


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Tags:adidasAdvertisingadvertising campaignAlessandro Del Piero.Backyard LegendsBad BunnyCampaignDavid BeckhamFifa World CupFIFA World Cup 2026film campaignFlorian AltFlorian WirtzJude BellinghamLamine YamalLionel MessimarketingOusmane DembéléPedriRaphinhaSantiago GimenezTimothée ChalametTrinity RodmanYou Got ThisZinedine Zidane
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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