R&B Fashion has launched a new AI-powered campaign to showcase its fashion collection at scale. Developed in partnership with Dubai-based consultancy Takumi AI, the campaign features custom-built AI models across men, women and teen clothing collections.
Designed to replicate the energy and flow of a real runway, the AI-powered ‘Fashion Walk’ shows 94 distinct fashion looks in a video runway video. The looks have been rolled out across in-store LED screens in 135 R&B outlets, in an effort to create a high-impact immersive retail experience.
Takumi’s proprietary AI content system supported R&B Fashion to conceptualise, generate, and scale high-quality visual content without the traditional constraints of production.
“Fashion content has traditionally been constrained by time, cost, and scale. With this campaign, we’ve shown how AI can unlock a completely new creative canvas – where brands can move faster, experiment more, and bring entire collections to life in ways that weren’t possible before,” said Mohit Lodha, Founder & CEO of Takumi AI.
He explained that from model creation to outfit styling and motion design, the entire campaign was built using a structured AI-led workflow designed for both speed and consistency. This approach allowed R&B to showcase an entire collection in a format that is visually rich, cost-efficient, and scalable across markets – a significant shift from conventional fashion shoots.
Lodha also explains how the R&B AI Fashion Walk signals a broader shift in the industry – where AI is not just a tool for efficiency, but a driver of creative innovation. The agency aims to continue working with leading retailers and consumer brands to build AI-native content and marketing systems that combine creativity with scalability.
Credits:
Client: R&B Marketing Team (Apparel Group)
Anuraj Nair, Head of Marketing
Hussain Merchant, Marketing Manager
Priyanka Satra, Assistant Mktg Manager
Agency: Takumi AI Team
Mohit Lodha, Founder & CEO
Rutwick Bhawsar, AI Strategy Consultant
Karan Singh, AI Studio Head
