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Featured

MEPRA Awards Winners 2025

Here are all the MEPRA Awards 2025 Winners

A TikTok, NewtonX report finds advertisers expect AI to drive growth, but few have fully integrated it into their operations.

TikTok-NewtonX report finds gap in advertisers’ AI ambitions

By observing allergies in everyday Egyptian homes, RACK’s latest Levohistam campaign trades clinical tropes for lived-in truth.

Levohistam’s latest campaign treats allergies in Egypt as human experiences

With advertising set to enter conversational AI, SPC Free Zone's Faizan Babi explores what the ChatGPT move could mean for Google.

What will happen to Google when ChatGPT rolls out ads in 2026?

Radisson Hotel Group has introduced Creator Hub, a dynamic platform connecting nano content creators with Radisson Hotels & Resorts across the globe.

Radisson Hotel Group launches creator hub

C2 Comms’ Suraj Sadeesh argues that great CX isn’t built on dashboards and AI hype, but on intuition, empathy and getting the basics right.

Re-coding intuition: Why great CX can’t be automated

Red Sea Global’s Brett Armitage on storytelling with sophistication, creativity with confidence and purpose.

Storytelling in Saudi Arabia: a bridge, not a brochure

Jamil Adas

Imfluence appoints Jamil Adas as Head of Brand Partnerships

Dubai Autodrome

StickyGinger wins Dubai Autodrome account

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THE WORK

UAE Government Media Office Billboards Cannes Lions 2026

From ‘no’ to ‘go’: Clever campaign at Cannes Lions calls creatives to try the ‘impossible’ in the UAE

Cannes Lions 2026 winners

Advertising Awards Creative Digital Event Featured Marketing Media News The WorkJun 27, 2026

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

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