Westfield Saudi Arabia is set to break new ground in lifestyle destinations across the Kingdom, bringing new retail and lifestyle experiences that aim to make an impact regionally and globally.
To build excitement and give audiences a first glimpse of what’s to come, AGA Communications Network has created ‘Discover Westfield – A Journey in Chapters’, a short episodic series designed to spark curiosity and anticipation.
The main objective of the campaign is to make people get a feel of the destination before it exists. To bring that vision to life, the agency tapped into Gen AI to create the visual world of the series, developing everything from immersive lifestyle scenes to the destination’s
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