fbpx
FeaturedMarketingOpinion

The bad news: procurement is broken; but the good news: we can fix it

Acorn Strategy’s Kate Midttun reveals what good looks like in the procurement process.

Acorn Strategy’s Kate Midttun reveals what good looks like in the procurement process and how to fix the broken system.

Anyone who knows me knows that I could talk about procurement practices even under water. It’s broken, yes, but it’s also fixable – and it’s moving in the right direction. In conversations between clients, procurement teams and agencies, there’s a general acknowledgement that procurement – in its current state – is not working for any of us. But there’s also a willingness to improve it.
My optimism that it can be fixed started during a conversation with a friend’s mum. She worked in procurement. I asked her what was broken and why it needed to be so difficult.
Her answer? “Everything.”
Knowing that it isn’t only agency side that struggles with procurement lit a matc


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.