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Featured

Safwat Abdulkhalek

Info Media Group names Safwat Abdulkhalek as General Manager

IKEA's Rami Rihani shares insights on purpose-driven content and explores how brands can build relevance in KSA and Bahrain.

IKEA CMO on content, culture and marketing in Saudi and Bahrain

trust to

What 2025 taught us about the future of marketing in MEA

Samsung brings Van Gogh home in AI-led film by Aimilabs

Why Middle East brands are embracing connected packaging

Bold Creatives and MDLBEAST launch “A City of Beats” for Soundstorm 2025, a fan-powered campaign bringing the festival city to life.

Bold Creatives and MDLBEAST bring Soundstorm 2025 to life with “A City of Beats”

Dubai-based Meals on Me surprises customers on its ‘naughty list’ with a bag of coal and a chance to resubscribe.

‘Naughty & Nice’ campaign by Meals on Me delivers coal to ‘naughty’ customers

Jan & Bros, a leading FMCG marketing and distribution company in the UAE, has appointed Magic Mango as creative and media partner.

Jan & Bros appoints Magic Mango as creative and media partner

Does your enterprise AI have brand memory that matters?

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THE WORK

UAE Government Media Office Billboards Cannes Lions 2026

From ‘no’ to ‘go’: Clever campaign at Cannes Lions calls creatives to try the ‘impossible’ in the UAE

Cannes Lions 2026 winners

Advertising Awards Creative Digital Event Featured Marketing Media News The WorkJun 27, 2026

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

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