Disney+ has created a supper club experience, in partnership with Chef Halawa, themed entirely around the world of Daredevil: Born Again to celebrate its season finale.
The exclusively curated supper club aims to bring fans into a real-world, multi-sensory setting of the popular Marvel series. The experience includes an eight-course dinner, hosted at Chef Halawa’s residence. Seated amongst fellow fans of the series, attendees can experience Season 2 of Daredevil: Born Again through the chef’s interpretation of each episode in exclusively designed dishes.
Disney+ is offering audiences in Dubai access to this supper club to through competitions with select lifestyle media outlets, Chef Halawa’s social platforms and its owned social platforms.
The brand has strategically made this move, from closed-door events to a more participatory model, to allow fans to actively engage with the franchise rather than passively observe.
“Marvel is one of the most beloved franchises in the region, with a fan community that is incredibly engaged and always looking for experiences that go beyond the screen. So when we approached Daredevil: Born Again, we weren’t thinking about a traditional launch campaign. We wanted to create something that made fans feel immersed in the world of the series itself,” said Tamim Fares, Director of Disney+ in the Middle East and North Africa.
The grand design
The supper club’s inspiration taps into the core themes of why Daredevil: Born Again resonates so strongly with audiences: the duality of justice and revenge; light and darkness; Matt Murdock and Daredevil.
“That tension became the foundation for the supper club experience,” said Fares.
Every element was designed to reflect the tone of the show, from the lighting and soundscape to the pacing of the evening and the menu itself. Disney+ also incorporated subtle nods to Daredevil as a visually impaired hero with heightened senses, including a blindfolded palate cleanser course where guests focused entirely on taste, texture, and anticipation.
“We wanted the experience to feel atmospheric, sensory-led, and deeply connected to the story fans know and love,” Fares explained.
Following the success of the Season One Daredevil: Born Again premiere in Dubai, which Fares said drew an ‘incredible’ response from the Marvel community, the supper club aims to be a natural continuation of that relationship in an effort to closely connect with the franchise’s growing fan community in the region.
As such, the Daredevil supper club experience, designed in partnership with Chef Halawa, aims to tie in themes of the show in a way that feels rooted in the region and culturally authentic, rather than something that could exist anywhere in the world.
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“Chef Halawa is a very natural creative partner because his approach to supper clubs already feels personal, atmospheric, and storytelling-driven, while remaining grounded in Palestinian and broader Levantine cuisine,” said Fares.
“What makes the collaboration especially interesting is the balance between authenticity and reinterpretation,” he added.
“The menu stays true to familiar flavours and ingredients, but reimagines them through the darker, more intense world of Daredevil. It’s not overly literal, the storytelling comes through more subtly in the contrasts, presentation, pacing and emotional progression of the meal.”
This balance was strategically designed to allow for the experience to feel creatively ambitious while still feeling connected to the region and the audiences Disney+ is speaking to here. The supper club also incorporated a teaser element for the newly released Punisher: One Last Kill series to give audiences a natural transition from one story to the next while “reinforcing that the Marvel universe on Disney+ is constantly expanding,” Fares said.
Fan-first experiences
The Daredevil: Born Again supper club with Chef Halawa is part of Disney+ MENA’s strategy to genuinely connect audiences to its entertainment brands.
“For Disney+, fans sit at the heart of everything we do, and Marvel fans in particular are some of the most passionate and engaged audiences in the world. We wanted this experience to feel like a celebration of that community and the connection they have to these stories and characters,” said Fares.
“We wanted to open the experience up beyond media and creators and give fans the opportunity to step into the world of Daredevil: Born Again themselves,” he said.
Entering the competition was intentionally designed to be simple and accessible to encourage participation and create a sense of excitement and discovery around the event.
“Audiences today want more immersive ways to engage with the stories they love, not just watch them passively, and experiences like this allow fans to connect with the atmosphere, emotion, and storytelling of a series in a much deeper way,” Fares said.
In terms of results, Fares explained that the response to the supper club has been incredibly strong, “which really reinforces the appetite for these kinds of fan-first experiences in the region,” he said.
“For Disney+, this is part of a broader approach to continuing to bring audiences closer to the worlds and characters they love in more meaningful and memorable ways,” Fares concluded.
