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Featured

North Seventy Five

New agency North Seventy Five launches in UAE

Amel Osman succeeds Laura Stockwell, who led the launch and early growth of H/Advisors, which is part of the Havas Network, in the GCC.

H/Advisors appoints Amel Osman to lead UAE office

Reach has announced four exclusive signings to its talent division that include Mais Mustafa, Chafic Yactine and more.

From Love Is Blind to lifestyle icons, Reach welcomes four new signings

Blue Ad's Gorbatov reflects on a transformative year in Dubai’s booming OOH market, unveiling new sites and a patented digital vessel.

Industry snapshot: Blue Ad’s year of innovation in Dubai’s OOH space

fan engagement

Passion to participation: The new era of fan engagement

Antoine Challita Snap

Podcast: Snap’s Antoine Challita on brands unlocking value with conversational ads

Elevision’s Niall Sallam explains how audience data, AI-driven reporting and tech are reshaping OOH in 2025.

Industry Snapshot: How Elevision is redefining data-led OOH

Elevision and kanvas transform DIFC Art Nights for its 20th year

Standing out by brand-building through another sales frenzy

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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