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Featured

TAG Heuer Ramadan campaign

TAG Heuer leans into mascots to highlight the ‘gift of time’ during Ramadan

Ford champions strength and adventure in latest F-150 campaign

Kinda Ibrahim, TikTok

How TikTok tailors user experiences while ensuring safety

Roy Matta, Chief Revenue Officer and Acting CEO of DXTA Technology

DXTA Technology’s Roy Matta on the Ramadan digital gold rush

Matt Butterworth

Private View by TheNoBullPartners’ Matt Butterworth

Nissan KICKS

Arabian Automobiles offer students cost-free master’s degree with ‘Nissan KICKS Starters’

The Big Group MEA team.

Marketing agency Big Group expands to the MEA with Dubai, Abu Dhabi offices

Volvo releases its first AI-generated film to ‘Come Back Stronger’ in Saudi Arabia

Alistair Burton, Head of Digital First and Omnichannel Retail, Snap Inc.

Podcast: Snap Inc’s Alistair Burton on ‘brands that win’ during Ramadan

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THE WORK

The Red Sea project Mindshare Private Jet Media DOOH campaign

Saudi’s Red Sea project ‘precision targets’ HNWIs with private jet terminal ads

Not a Vacation…Our Vacation

Creative Digital Digital Featured Social The WorkMar 14, 2025

RAKTDA’s ‘Not a Vacation…Our Vacation’ challenges conventional travel marketing

Pablosky Ramadan campaign

Advertising Creative Digital Featured Marketing Media Social Media The WorkMar 14, 2025

Pablosky Ramadan campaign chooses Arab community over heavy ad spends

Advertising Creative Featured Marketing The WorkMar 13, 2025

Shantelle Nagarajan

Deliveroo and Humantra make billboards ‘drinkable’

Jenan Ramadan campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkMar 13, 2025

Jenan converts ‘villain’ Monther Rayahneh with Ramadan Made Good gutsy campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Hyundai unveils inspiring ‘Disconnect to Reconnect’ Ramadan campaign

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Podcast: MMS’ Elie Raad on how brands can resonate better during Ramadan

Mar 12, 2025

Podcast: Snap Inc’s Alistair Burton on ‘brands that win’ during Ramadan

Mar 1, 2025

Deliveroo and Humantra make billboards ‘drinkable’

Mar 13, 2025

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