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Essays

The Year Ahead 2017: Digital agencies

The Year Ahead 2017: Digital

The Year Ahead 2017: Creativity

The Year Ahead 2017: Media agencies

The Year Ahead 2017: Advertising Agencies

Review of the Year 2016: Riding the Storm

The only way is ethics

How can UAE newspapers save themselves?

Let’s talk programmatic

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Realize sees strong adoption from brands, delivering up to 30% stronger performance

Dec 1, 2025

Smarter websites, stronger search: The next era of website management and SEO

Nov 18, 2025

The Next Power Play? Women’s Sport.

Nov 28, 2025

Emirates NBD expands anti-fraud efforts with innovative awareness campaigns

Dec 4, 2025

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