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The Year Ahead 2017: Digital

We’ve heard much digital talk in the past, but 2017 will be when it truly starts to happen, says Ema Linaker
I’ve been focused on the power of digital media for more than 12 years, and its promise is clearly continuing to grow. Here in the Middle East, we’re now seeing digital transformation really evolve from a trend to a central component of business strategy. Any business that does not place digital firmly at the centre of its growth strategy runs the risk of becoming increasingly irrelevant in the eyes of its customers and the market at large.
So, what do I see as key trends here in the region for 2017?
1. Real experiences, real time
According to e-Marketer’s 2016 Social M


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