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Editors' Picks

April 2024 brought with it the heaviest recorded rainfall in the UAE’s history.

The year in review: Wrapping up a rollercoaster ride through 2024

Podcast: Al-Futtaim Automotive’s Katib Belkhodja on building a ‘beta forever’ future

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

Al Habtoor Motors Mitsubishi Outlander

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Samsung X Factor

Samsung reveals brand benefits of partnering with X Factor Dubai

KitKat Auto Reply Break

KitKat customises OOO emails for those clocking out over the holidays

A group photograph of the winners at Campaign's Agency of the Year Middle East Awards held on December 12, 2024.

Campaign’s Agency of the Year Middle East Awards winners revealed

Diriyah Masterplan

Setting standards in Saudi Arabia: Diriyah Company CMO

Google creativity data-driven models AI

‘Combining creativity with AI-driven data models’: Google’s regional marketing director

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THE WORK

$TBWA\Raad The Unlicensed Protest campaign$

The Unlicensed Protest: license plates in Lebanon turn into a campaign for reform

Rexona ‿and us SAFF Saudi Women's National Footbal Team We're Coming campaign

Advertising Creative Digital Featured Marketing Media The WorkJan 31, 2025

Rexona, ‿and us highlight ‘unstoppable spirit’ of Saudi women’s football team

Creative Digital Digital Featured Social The WorkJan 29, 2025

HungerStation turns food posts into a menu through ‘Social Feed’

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkJan 29, 2025

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 27, 2025

adidas says ‘You Got This’ to those who need to hear it in 2025

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Medialinks to highlight MENA’s mobile app growth strategies at Affiliate World Dubai 2025

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‘OOH is changing, and so are we’: Talon MENA’s Chadi Farhat

Dec 4, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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