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Editors' Picks

$Global vs local From right, Razmik Kalaidjan, Regional Managing Director of Boopin; Dan Leach, Managing Director for Saudi Arabia at TBWA\RAAD; and Campaign Middle East Editor Anup Oommen share the Spotlight Stage for the Local Agency vs Global Agency debate at Athar.$

Global vs local: The big debate

Jeep Jotun Colour of Unity sand seven emirates Publicis Groupe Middle East

Eid Al Etihad: Jeep, Jotun find ‘Colour of Unity’ with sand from UAE’s seven emirates

Making A Life & Lovin' It McDonald's Eid A Etihad campaign employees stories UAE success

McDonald’s UAE Eid Al Etihad campaign spotlights success in a ‘land of opportunity’

Ford Middle East

Ford reveals strategy, success of ‘Beyond the Blue Oval’ campaign

Abu Dhabi Arabic Language Centre ALC Boopin DCT Abu Dhabi Department of Culture and Tourism

Podcast: The power of marketing in Arabic – a lens on the region

Pampers Preemie campaign Havas Middle East Havas Red

Pampers helps UAE’s premature babies through Preemie campaign

AI Marketing

Accenture Global CMO: Embrace the AI-led ‘reinvention of the whole marketing function’

LinkedIn’s LMS lead: With 81 per cent of ads failing to drive recall, what should marketers do?

clients consultants agencies

Burson Global CEO: ‘Help clients navigate volatility with preparedness, ambiguity with data’

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THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Global partnerships and marketing innovation with JCDecaux ATA

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