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- Agency of the Year
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Editors' Picks

Podcast: Kijamii's Regional COO and ECD on intention, context, originality and courage

Podcast: Kijamii’s Regional COO and ECD on intention, context, originality and courage

Leaders from platforms, Meta, Google, TikTok, Snapchat and Spotify speak to Campaign Middle East to discuss ways for brands to enable seamless integration, map measurement that matters and bridge the gap between advanced tooling and implementation.

The AI-powered platform playbook

Marwa Kaabour

Podcast: Al Masaood’s Marwa Kaabour on why people-first businesses win

From left, James Dutton, Chief Product Officer, UM MENAT; Steve Plimsoll, Chief Strategy Officer and Acting Chief Marketing Officer, HUMAIN; Kiran Jay Haslam, Chief Marketing Officer, Diriyah Company; Tony Yammine, Head of Telco, Media, Government, Financial Services and Real Estate, TikTok; and Mohammad Mannaa, CEO, UM KSA.

Campaign Saudi Briefing: Leaders discuss transparency, AI tools, content and culture

TOP ROW, from left: Sachinn J Laala, Chief Executive Officer, Liquid Havas Market; Chris Bishop, Ecommerce Director, SQUATWOLF; Siham Arif, Associate Director - Ecommerce MENA, WPP Media; Kareem Al Saady, Regional Director – Retail Media and Retail Partnerships, talabat; and V. Nandakumar, Director – Marketing and Communications, Lulu Group International. BOTTOM ROW, from left: Waseem Afzal, Founder and CEO of Platformance; Gagandeep Singh, Head of Analytics & Machine Learning, StarzOn and Head of enfuse, e&life; Krinio Christaras, Head of Consumer Experience MENAP, Mondelez International; Rajesh Verma, General Manager – Middle East, Epsilon; and Subhan S. Ahmad, Senior Marketing, Growth and Digital Consultant.

Metrics that matter: ‘Stop chasing clicks, start orchestrating commerce’

Tanishq brings ‘India Wali Diwali’ to life for Indians missing home across the globe

Jacqueline Elboghdadi, CMO, ADNOC Distribution

Podcast: ADNOC Distribution’s Jacqueline Elboghdadi on an iconic ‘gourmet’ rebrand

Bassel Kakish, Chief Executive Officer, Publicis Groupe ME&T.

Publicis Groupe ME&T’s Bassel Kakish on promises, talent and long-term purpose

production

Building better bridges between brief, creative and production

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THE WORK

Brad Pitt and De’Longhi brings the Perfetto philosophy to life in campaign with a cinematic tribute blending italian design and creativity.

Brad Pitt and De’longhi Perfetto campaign explores the art of coffee

Publicis

Advertising Creative Featured Marketing Media The WorkDec 9, 2025

Publicis Groupe: New Year. New Century. New Wishes.

Mona Kattan Kayali

Advertising Creative Digital Featured Marketing Media The WorkDec 9, 2025

KAYALI blends humour, nostalgia in creator-led Musk | 12 comeback campaign

Advertising Creative Featured Marketing Social Media The WorkDec 8, 2025

Shantelle Nagarajan

KFC turns flavour into talking points with ‘Taste Rules’

Nando's 3D

Advertising Creative Featured Marketing Media The WorkDec 8, 2025

Shantelle Nagarajan

Nando’s launches JBR location with 3D billboard

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MOST READ

Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Why streaming is a profitable path for Gulf advertisers

Dec 1, 2025

Emirates NBD expands anti-fraud efforts with innovative awareness campaigns

Dec 4, 2025

Realize sees strong adoption from brands, delivering up to 30% stronger performance

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Gray matter: Rethinking age in advertising

Dec 8, 2025

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