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Editors' Picks

A group photograph of the winners at Campaign's Agency of the Year Middle East Awards held on December 12, 2024.

Campaign’s Agency of the Year Middle East Awards winners revealed

Diriyah Masterplan

Setting standards in Saudi Arabia: Diriyah Company CMO

Google creativity data-driven models AI

‘Combining creativity with AI-driven data models’: Google’s regional marketing director

esports and gaming Esports World Cup

Level up: Marketers discuss the boom in esports and gaming

$Global vs local From right, Razmik Kalaidjan, Regional Managing Director of Boopin; Dan Leach, Managing Director for Saudi Arabia at TBWA\RAAD; and Campaign Middle East Editor Anup Oommen share the Spotlight Stage for the Local Agency vs Global Agency debate at Athar.$

Global vs local: The big debate

Jeep Jotun Colour of Unity sand seven emirates Publicis Groupe Middle East

Eid Al Etihad: Jeep, Jotun find ‘Colour of Unity’ with sand from UAE’s seven emirates

Making A Life & Lovin' It McDonald's Eid A Etihad campaign employees stories UAE success

McDonald’s UAE Eid Al Etihad campaign spotlights success in a ‘land of opportunity’

Ford Middle East

Ford reveals strategy, success of ‘Beyond the Blue Oval’ campaign

Abu Dhabi Arabic Language Centre ALC Boopin DCT Abu Dhabi Department of Culture and Tourism

Podcast: DCT Abu Dhabi and Boopin on the power of marketing in Arabic

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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