Jeep and Publicis Groupe Middle East have collaborated with Jotun to create the ‘Colour of Unity’, a custom paint colour inspired by combining the sands from the UAE’s seven emirates. The campaign represented the ‘spirit of the union’ of the emirates in celebration of the 53rd UAE National Day, now renamed as Eid Al Etihad.
Jeep tasked Emirati presenter, social influencer, and dedicated Jeeper, Alyaziah Obaid (@alyaziah.alk) with a mission: explore all seven emirates in a Jeep Wrangler Rubicon 392 and collect sand samples from each diverse landscape.
Jotun’s colour experts then blended the sands to find a singular colour, representing the beauty of the UAE’s landscapes and refle
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