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Nicolas Khoury MMS Ramadan 2026

Podcast: MMS’ Nicolas Khoury on brands that win during Ramadan

A photograph from one of the previous editions of the Dubai Lynx Academy in partnership with Publicis Groupe Middle East.

Dubai Lynx Academies partnership with Publicis Groupe Middle East enters fourth year

Backslash Edges Report 2026

Backslash unveils 2026 Edges Report: Culture is searching for proof of human

AI agents

AI agents can now apply for jobs at G42

From left, Mazen Mroueh, Head of Retail Media & Partnerships, Publicis Media; Chirag Galundia, Head of Commerce, Publicis Media; Emrah Adsan, Co-Founder and CEO, GoWit; and Tony Wazen, CEO, Publicis Media Middle East.

Publicis Media, GoWit partner to scale retail and commerce media across MENAT

Campaign Big Global Awards 2026: winners revealed

From left, Oweis Zahran, Co-Founder; Claire Romano, CEO; and Steve Harvey, Co-Founder, MELT Global.

Steve Harvey’s MELT Media launches in Dubai to shape how culture, live experiences live online

Cost of living, job security, wellbeing are top Arab youth concerns in 2026

Ravi Rao, CEO - MENA, Assembly

Assembly appoints Ravi Rao as CEO for the MENA region

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THE WORK

Yango

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

Porsche Cayenne The Black Mambas 1

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 19, 2026

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

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