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AOTYME2025
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Digital

Saad Muhammed Bhatti, Founder, NAAS Digital on LLMs

Be the answer: How marketers must seed Large Language Models (LLMs)

From hype to human

Brands that fail to embed wellness into their communication, whether through intrusive tactics risk backlash from Gen Z and millennials.

Why brands must speak wellness to win Gen Z and millennials

Bots traffic ad fraud

Bots are shopping on sites, but not how you think, industry leaders say

Snap OS 2.0 Snapchat Spectacles AR

Snap unveils content, browsing features on AR Spectacles

InMotion Portal

InMotion, Portal partner to bring retail media transparency to MENA

Dreame is expanding with a branding strategy that is centred on empowering communities with innovation, and sustainable solutions.

The branding strategy behind the latest Dreame launch

StickyGinger new client wins

StickyGinger secures six new client wins

Sony's Sekiguchi shares how Gen Z is reshaping culture in the Middle East, pushing brands to move beyond ads and build authentic experiences that empower and connect.

How tech brands are winning Gen Z with next-gen marketing

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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Smarter websites, stronger search: The next era of website management and SEO

Nov 18, 2025

The Next Power Play? Women’s Sport.

Nov 28, 2025

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Dec 4, 2025

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