StickyGinger has announced several new client wins, adding global and regional brands across sectors including beauty, hospitality, automotive and lifestyle to its portfolio.
The GCC-based PR and communications agency has been tapped by ULTA Beauty, Oberoi Hotels & Resorts, Moonrise, Takamaka, Skechers and ŠKODA for a range of remits spanning public relations, social media, content creation and campaign work.
For ULTA Beauty, StickyGinger was tasked with managing strategic communications around the CEO’s first Middle East visit. The brief included high-level introductions and media engagements in Saudi Arabia to lay the groundwork for the beauty retailer’s regional entry.
Oberoi Hotels & Resorts has appointed StickyGinger as its GCC PR agency. The agency’s role is to shape the group’s regional brand narrative, focusing on earned media, social storytelling and partnerships aimed at engaging a younger generation of luxury travellers.
In Dubai, StickyGinger oversaw the relaunch of Michelin-starred restaurant Moonrise, building a new social identity and content strategy designed to raise international visibility and drive bookings.
Skechers appointed StickyGinger to deliver brand films for its Slip Ins footwear line, expanding the brand’s footprint in the region through creative content.
In the automotive sector, StickyGinger secured a three-year GCC PR mandate with ŠKODA. The account includes campaign development, brand storytelling, press office support, thought leadership initiatives and influencer engagement.
The agency also created and rolled out the global launch campaign for Takamaka’s new Kreol Cask product. The campaign covered creative concepting, out-of-home, digital, press, retail and influencer programming, while positioning StickyGinger as the PR and influencer hub for partner agencies outside the GCC.
Lucy Freeman, co-founder of StickyGinger, described the agency’s current phase as one of “growth with intention”, explaining that both global and local brands are increasingly choosing the agency to shape communications strategies from the GCC outward.
While the new client wins form the core of its latest announcements, StickyGinger has also outlined plans to scale its operations through the remainder of 2025. The agency intends to deepen its GCC footprint and explore new international markets in 2026.
