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Digital

SkyBlu Media Group’s Chairman Dato’ Manikandamurthy Velayoudam discusses with Campaign Middle East the current trends reshaping the regional out-of-home industry, from vertical formats and programmatic to sustainability initiatives.

Screens, sustainability and storytelling

Are all marketers using consumer feedback optimally to improve CX?

From left, Ghassan Harfouche, CEO, MCN MENAT; Alex Pym, CEO International, Acxiom; and Karthik Kumar, Managing Director, Acxiom MENAT.

MCN expands IPG’s Acxiom in MENAT to boost AI, data, tech and product capabilities

Inside ASICS’ The Everyday Escape campaign

From left, Jim Coleman, EMEA CEO, and Toby Southgate, Global Group CEO, We Are Social.

We Are Social promotes Jim Coleman to EMEA CEO to drive regional growth

Muscat

Muscat Media Group picks Arabian Media Company as exclusive media rep

Ahmed Bahgat, CEO, Outsite Billboards.

The unprecedented growth of the Egyptian D/OOH industry

Ziad Issa, CEO, IPSOS MENA

Turning attention into business impact

screens

Stop staring at screens, start using them

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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