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Appointments

Luciana Blackwell

Luciana Blackwell joins Kekst CNC as Partner in Abu Dhabi

Dentsu Sports strengthens MENA leadership with new appointment

Waseem Khashan to the role of Chief Marketing Officer.

ROSHN Group appoints Waseem Khashan as Chief Marketing Officer

Snap Challita

Antoine Challita appointed as UAE Country Head at Snap Inc.

Maya Abdulazim, Lead – Influencer Marketing, We Are Social / Socialize.

We Are Social appoints Maya Abdulazim to lead influencer marketing practice

Vishal Singh, Vice President – Agency & Advertising Partnerships, Globale Media

Globale Media appoints Vishal Singh as VP – Agency and Advertising Partnerships

Fouad Bou Mansour, CEO - MENAT, Burson

Burson picks Fouad Bou Mansour as CEO for Middle East, North Africa and Turkey

Jessica Michault, Senior Editor, Emirates Woman

Emirates Woman appoints Jessica Michault as Senior Editor

Rich

Ex-Aramex Group CMO Mike Rich launches marketing agency

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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