From left: Sumitra Roy, Director, Impact Porter Novelli; Shifa Al Usman, Senior Account Director, Impact Porter Novelli. Impact Porter Novelli (IPN), a full-service PR agency within Omnicom and part of the Impact BBDO network, has strengthened its leadership and significantly grown its team in response to new mandates and renewals across various industries.
In Saudi Arabia, the agency extended its partnership with Saudi Entertainment Ventures (SEVEN) for a further two-year term, reflecting an expanded scope aligned with SEVEN’s continued growth and evolving communications needs across the Kingdom.
As client briefs increasingly demand integrated delivery, IPN has strengthened collaboration across its Omnicom network, partnering with BBDO, OMD, Impact Proximity, Hearts & Science and The Farm to bring strategy, creativity, media and production together in service of stronger outcomes.
To support continued growth across the UAE and Saudi Arabia, the agency expanded its team in Q4 2025, welcoming five new hires across multiple levels, from Account Executives through to Account Director.
The company also promoted Sumitra Roy from Associate Director to Director and Shifa Al Usman from Account Director to Senior Account Director, recognising their contributions to leadership and revenue growth.
Commenting on the agency’s outlook, Roy said: “IPN’s approach in 2026 is simple – partner well, plan with insight, and deliver in an integrated way.”
“With data and intelligence informing our work and Omnicom capabilities alongside us, we can match the right solution to the brief and deliver outcomes clients can stand behind across the UAE and Saudi Arabia,” she added.
Roy leads day-to-day operations, supported by long-standing senior team members, reinforcing a culture of collaboration, continuity and care across the business.
As 2026 unfolds, Impact Porter Novelli says its plans include building on a strong platform with new talent and fresh ideas, focused on delivering meaningful results for clients across the region.
