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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
- Opinion
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- Saudi Focus
- Special Features
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Appointments

Brazen MENA is entering a new chapter of growth, driven by senior appointments, internal promotions, expansion across MENA.

Brazen MENA powers growth with appointments and promotions

From left, Tywan Ferreira, Head of Production; Lewis Robbins, Creative Strategy Director, and Mitch Balintos Head of Development at People.

People picks Tywan Ferreira as Head of Production in Abu Dhabi

OMG MENA appoints Florian Pfeifer to lead Flywheel

Sal Daoud

MMG appoints Sal Daoud as Head of International Sales

Chris Solomi

Chris Solomi joins Publicis Groupe Middle East as CDO

Dalia Mansour, Director of Marketing for EMEA, UnifyApps.

UnifyApps appoints Dalia Mansour as Director of Marketing for EMEA

Umesh Ajmani

5th Element names Umesh Ajmani as Head of Performance

Chama Moumile as Regional Director of Communications

talabat MENA appoints Chama Moumile as Regional Director of Communications

Jonathan (Jonny) Gardner, Head of Sales and Partnerships, Tapper

Tapper appoints Jonathan Gardner as Head of Sales and Partnerships

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THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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