That Global View (TGV) has announced the appointment of Nisha Varman as Managing Director of That Media Group, overseeing the group’s flagship platform, That Dubai Page, and Chief Growth Officer, Creators & Cities, at That Global View.
Varman joins at a period of massive momentum for the group, with its platforms currently generating over 1 Billion views. Her appointment is central to That Media Group’s mission of bridging the gap between authentic cultural storytelling and commercial certainty for our partners.
As Managing Director, Varman will lead the strategic growth and infrastructure of That Media Group’s portfolio. Her focus will be on accelerating the group’s footprint across major regional hubs, ensuring its platforms remain at the heart of city culture while delivering authentic, science-led storytelling at scale.
Varman’s role comes as the group accelerates its focus on “Science-Fuelled Attention”, a philosophy that combines deep behavioural science with high-impact creativity. Nisha will be responsible for translating the group’s massive digital reach into predictable outcomes, ensuring that every story told across the network is backed by human truth and cultural relevance.
Lee Harrison, CEO & Owner of That Global View says, “When I started That Global View, the goal was simple: bring together people who aren’t just talented, but who actually get what we’re trying to build here. Nisha is exactly that. I’ve seen her track record of scaling businesses across APAC and the Middle East, and it’s impressive, but more importantly, she understands the ‘Science Fuelled Attention’ we’re obsessed with.
He adds, “To build a next-gen media ecosystem, you have to connect human truth with culture-first storytelling. Having Nisha lead our global growth at That Media Group is a massive win for us. Whether it’s strengthening our flagship presence with That Dubai Page or scaling our reach into new markets, we now have the leadership to deliver results, not maybes. It feels great to have her by my side as we move to this next stage.”
With over two decades of experience, Varman is widely recognized for her ability to align media platforms with national growth agendas and tourism initiatives. She has a proven history of transforming brands into influential community and commerce ecosystems, making her the ideal leader to front TGV’s creator and city-led expansion.
