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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
Events
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AOTYME2026
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Appointments

Joyce Hallak, CEO, Spark Foundry Middle East

Publicis Groupe Middle East appoints Joyce Hallak as CEO of Spark Foundry ME

From left, Elio El Chayeb, Director and Executive Producer, and Anissa Kadi, Senior Producer, Boomtown Productions

Boomtown appoints Elio El Chayeb, Anissa Kadi to senior roles

Masa Daoud, Operations Manager, and Nadim Zriek, Public Relations Manager, O2

Creative and digital agency O2 appoints Masa Daoud, Nadim Zriek to leadership roles

MEPRA

MEPRA refreshes regional leadership with Chair, Vice Chair appointments

PizzaExpress UAE appoints Head of Brand and Marketing

From left. Saadi Alkouatli, Executive Creative Director, and Rawad Eldahouk, Head of Strategy, FP7 McCANN Riyadh.

FP7 McCANN Riyadh appoints ECD, Head of Strategy

APCO leadership

APCO MENA reveals changes in core leadership

senior leadership appointments

Boopin announces two senior leadership appointments

BigTime

BigTime Creative Shop appoints Haissam Kays as Chief Operating Officer

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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