Bonus, the international promotional marketing and loyalty specialist with over 25 years of experience is expanding to the Middle East and India.
The company recently opened its regional office in Dubai, United Arab Emirates, located at the IFZA Business Park and appoints Nikhil Nayyar as Regional Director for Middle East & India to lead the expansion.
The Dubai office will act as the operational and commercial hub for the entire region, giving brands across the GCC and the Indian subcontinent direct access to Bonus’s fully integrated promotional offering: from creative concept and licensed IP to end-to-end production and digital experiences.
Josep Porras, CEO & Managing Director of Bonus, commented, “The Middle East & India represents a tremendous opportunity for us. Brands in these region are ambitious, consumer engagement is evolving rapidly, and the demand for distinctive, memorable promotional experiences is growing. With Nikhil leading our efforts on the ground, we are well-positioned to build lasting relationships and deliver the kind of impactful campaigns Bonus is known for worldwide. His appointment signals Bonus’s long-term commitment to the region – not a test, but a conviction.”
“Bonus brings something genuinely different to this market,” said Nikhil Nayyar, Regional Director for Middle East & India, Bonus. “Brands across the Middle East and India are ambitious, and consumers in both regions are increasingly sophisticated. The combination of world-class creative, iconic licensed IP and Bonus’s own production infrastructure means we can deliver campaigns that truly stand out – at speed and at scale. Having a dedicated hub in Dubai means we can be genuinely close to our clients on both sides of the region. I’m proud to be leading that charge.”
The Dubai office joins Bonus’s expanding international footprint, which includes offices in Barcelona, Hong Kong, Milan and Paris – giving clients across the Middle East and India access to a seamlessly connected global team, with the production reach and licensing relationships to match.
