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As part of the remit, Houbara will support communications and thought leadership efforts for INSEAD in the UAE.

INSEAD reappoints Houbara Communications as PR partner

Airport

Airport International Group picks Asda’a BCW Jordan as exclusive PR partner

BCD Global

BCD Global awards Alternative strategic growth, martech mandate

DCT Abu Dhabi Serviceplan Group Middle East

Serviceplan Middle East retains global creative mandate for DCT Abu Dhabi

The Annual: Top 10 pitches of 2025

Melon Online to lead digital marketing for Society by SoFleur

TOD

TOD picks Golin MENA as PR partner

Action

Action retains GLOBE SOCCER and Dubai Duty Free Tennis

W Riyadh – KAFD

W Riyadh – KAFD appoints PRCO Group to lead launch comms

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THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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