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Louvre Abu Dhabi

DCT Abu Dhabi picks Merkle MENA to lead digital experience for Louvre Abu Dhabi

Burgers & Hoodies

Burgers & Hoodies adds skincare brand SORBÉ to account portfolio

Impact Porter Novelli

Impact Porter Novelli adds to leadership bench, wins new business

The team at Trivium creative agency.

Trivium appointed as creative agency for FNP.AE in the UAE

INITIO Parfums Privés perfume bottles

INITIO Parfums Privés appoints Faux Consultancy as PR partner

As part of the remit, Houbara will support communications and thought leadership efforts for INSEAD in the UAE.

INSEAD reappoints Houbara Communications as PR partner

Airport

Airport International Group picks Asda’a BCW Jordan as exclusive PR partner

BCD Global

BCD Global awards Alternative strategic growth, martech mandate

DCT Abu Dhabi Serviceplan Group Middle East

Serviceplan Middle East retains global creative mandate for DCT Abu Dhabi

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THE WORK

Cannes Lions 2026 winners

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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