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posted on Apr. 30, 2026 at 7:30 amApr 30, 2026

WPP expands Henkel Consumer Brands remit, deepening integrated partnership

posted on Apr. 30, 2026 at 7:30 amApr 30, 2026

The WPP win follows a competitive global pitch spanning more than 12 months, where Henkel sought a partner to deliver integrated end-to-end solutions from creative to marketing technology.

Henkel WPP

WPP has been awarded the consolidated global creative and production business for Henkel Consumer Brands, encompassing iconic brands such as Persil, Schwarzkopf and Syoss.

This significant expansion builds on the successful consolidated media business awarded to WPP last year across Europe, reinforcing WPP’s role as a trusted growth partner for Henkel.

The win follows a competitive global pitch spanning more than 12 months, where Henkel sought a partner to deliver integrated end-to-end solutions from creative to marketing technology, capable of accelerating growth across its extensive global brand portfolio.

WPP Open, the company’s agentic marketing platform, will serve as the stra

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Tags:account win agentic marketing platform Cindy Rose competitive review global solutions Henkel Henkel Consumer Brands integrated approach marketing structure Persil Pitch win Schwarzkopf Syoss WPP WPP Open

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.