Canon launches “Make Your Mark” campaign 

The aim of this is to empower content creators with the tools they need to unlock their full creative potential and stand out in the world of vlogging

Canon Middle East has announced the second edition of the “Make Your Mark” campaign.

The aim of this initiative is to empower content creators with the tools they need to unlock their full creative potential and stand out in the dynamic world of vlogging.

The success and public interest of the inaugural 2022 edition have inspired even greater collaboration between Canon and the regional creative community, including adding more creators and a more comprehensive range of products this year.

The launch event at SEVA Experience Dubai in June coincided with the introduction of the brand-new PowerShot V10, a new addition to Canon’s lineup of vlogging cameras.

During the occasion, content creators from the region got firsthand experience with the Canon PowerShot V10, the PowerShot G7 X Mark III and the EOS R50, cameras explicitly designed to cater to the needs of vloggers and content creators.

The Make Your Mark campaign challenges content creators to shoot videos across three genres.

Artists will demonstrate their creative differences using the PowershotV10 creators kit, G7x Mark III vlogging kit and EOS R50 vlogging kit across three genres (food, travel and fashion) to showcase and express their ingenuity.

Three food vloggers, including Chef Eddy Diab “@chef.eddy.diab”, Suad “@ladyspatula”, and Harry Heal “@1thehealchef”, will demonstrate how to make lasagna using Canon kits in their distinctive content styles.

Through a 30-second cooking video, the vloggers will take viewers through the process of making the perfect lasagna, with a final reveal showing the layered composition of this all-time favorite.

Moreover, three travel vloggers, Zayed “@zayed_alhaddar”, Bekzat Juman “@shisubekii” and Iman Naghavi “@faithguy”, will trek through Deira, Dubai, armed with Canon cameras to capture the essence of old Dubai, including the spice market, abra ride, and the famous old souk.

These travel vloggers will be challenged to create impactful content on a day trip to this historic neighborhood, each making a 30-second video in their unique signature style.

Meanwhile, three fashion vloggers, Amar “@amarsibai”, Sophia “@wiz_khalifeh” and Abanoub Ramsis “@abanoubramsis” will demonstrate three ways to wear the same denim jacket.

These fashionistas will capture key moments as part of their films, from pairing them with other items to accessorizing and finalizing the fit.

Canon recognizes that even the best camera in the world is secondary to a creator’s unique style and voice.

However, it’s no secret that a high-quality camera can eliminate limitations and supercharge creativity, enabling content creators in the region to elevate their craft to new heights.