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Campaign asked interns and recent graduates about how they see their role in the industry changing in the next five years
Age: 22
Degree: Digital enterprise management, University of Toronto, 2015
Position: Junior biddable media executive, MEC Interaction
For me, the most powerful phenomena on social media are virality and shareability. The ultimate goal as an advertiser is to put content out there that moves the target audience enough to feel something and share their thoughts about it.
I think the primary change in the coming years will be going beyond celebrating the buzz to celebrating the impact. We
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