Fast food giant Burger King has called a review of its regional advertising account.
A number of agencies have been invited to pitch, including the incumbent, Dubai-based Tonic Communications. It is not known which other agencies are involved.
The Burger King brand in the Middle East and North Africa is managed by HANA International, a spokesman for which confirmed that the review was taking place. HANA International operates more than 250 restaurants around the region through local franchisees in the Gulf, Egypt, Lebanon, Jordan, Syria and Iraq. The company is part of the Saudi Arabia-based Olayan Group.
Tonic has held the account for a number of years and it is understood that
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