While the first wave of pandemic panic may be behind us, most brands are struggling to return to the advertising budgets they had before Covid-19 hit. Naturally, brands have taken a more cautious look at where media and creative dollars are being spent and if they are really necessary.
So how can a brand bounce back to an always-on approach, effectively targeting consumers while maintaining a healthy spend? The answer is artificial intelligence (AI). With the help of AI tech platforms, such as Ad-Lib, brands are able to maximise creative efficiencies and scale cross-market/cross-channel while cutting costs across the board.
Ad-Lib is an end-to-end creative management platform that str
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