fbpx
FeaturedMarketingOpinion

Brand Storytelling, by Vamp’s Nour Hamam

When brands use the storytelling format to deliver an idea it works, writes Vamp's campaigns manager, Nour Hamam.

No this is not another reinforcement, it’s the truth of agency life but brought to you in a humorous way.

Advocating the work-from-home culture, Apple released this last year April 2020 and now a year later its more true than ever, the underdogs received a brief from their boss “Vivian” about pandora’s box, with no further instructions and the team must make sense of it amid all the chaos they go through, kids running around, interruptions, yoga sessions, useless brainstorming sessions, and the budget being cut in half (Thanks Mike from finance). I found myself relating to every character and scenario.

It’s no wonder Apple products shot up during lockdown. In the prequel (pre-


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.