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BetterMe launches wheelchair workouts for Global Accessibility Awareness Day and expands its offer for the Middle East

BetterMe, a Health & Fitness mobile publisher, is releasing new app workouts for people with limited mobility to celebrate the Global Accessibility Awareness Day, May 20th. Those who use a wheelchair in their daily lives will be able to do cardio and strength exercises thanks to new, customized programs.

The app has been offering an Arabic version since April 2020. The app has more than 6 million downloads from countries in the MENA region.

The android version of the app is translated into Arabic, and meal plans are also localized taking into account local dishes and products. The IOS version will be released soon.

The app is currently working on translating more workouts and adding more recipes for the MENA region. BetterMe is also working to expand the presence of models of different nationalities, ages, and sizes, including models from the MENA region.

For first time users, the first step is to answer a series of questions about their health, everyday habits and nutrition. They will also be able to indicate if they have limited mobility, and if they do, the whole experience will be adapted to accommodate them.

After registering, users will have access to in-app workouts and challenges specifically designed and approved by certified trainers and rehabilitation therapists for people with limited mobility.

The video was created by HOLSTfilms video production studio from Kyiv, Ukraine. Directed by Anastasia Kovalchuk, best known for her international projects for Dr Oetker and ICRC. Since 2016, she has worked in the advertising industry as a director and engaged in multiple international film projects.

Also, starting on May 20th, all active BetterMe users will see an informative message that will bring more awareness to people with limited mobility and how they can exercise and improve their health.

In order to popularize the ideas of inclusiveness, BetterMe also diversified the usual app content using models with prostheses. In this way, the company hopes to remind users that people with disabilities can live full lives and feel happy, regardless of the circumstances.

“It is important for us to create an app for everyone, because sports and self-love are a sure way to achieve inner happiness. And there should be no restrictions. We want an inclusive world, and take pride in a diverse team and products”, – says Victoria Repa, BetterMe CEO & co-founder.

 


Global Accessibility Awareness Day has been celebrated annually since 2009. It aims to draw attention to the issues people with disabilities face. On this day, we talk about difficulties they face with using web content, digital services, and mobile applications, as well as how technology can contribute to their complete integration into society and help lead a fulfilling life.

According to the WHO, more than 1 billion people worldwide have some form of disability, which is close to 15 per cent of the world’s population. People with disabilities are one of the most isolated minorities in the general population. According to the World Report on Disability, lack of accessibility and inclusion in public life are among the main barriers associated with disability.

On average, people with disabilities are more vulnerable to health issues. Some studies have linked this to a sedentary lifestyle and poor diet.

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