Prism Digital, a web design agency in Dubai has won the project to design an e-commerce website for, Fishermans Cove, a property in Seychelles managed by STORY Hospitality. The website was recently launched to the public last month and it has been ranking #1 on google search for more than 30 keywords since its launch this month.
The website is built as a Progressive Web Apps (PWA) in Laravel, which is an open-source MVC framework and custom-built PWA solution that provides Hotels with API connects to their preferred property management systems. A PWA website enables a hotel to provide a seamless mobile booking experience for their customers and increases conversions and booking on the site by over 80 per cent. Since 90 per cent of all the searches for hotel rooms across the world are initiated and executed on mobile phones, it is very important for hotels to provide seamless integration with mobile to reduce their dependency on OTA and increase the number of bookings on their own site. Having a PWA website greatly increases your online ranking on Google and hotels that have moved to a PWA website have seen their search results (SERPs) grow by over 80 per cent in a few months. Around the globe, many brands have adopted a similar kind of framework, like Uber, Trivago, Ola, Wego, Makemytrip, Jumia Travel, to name a few.
Mr Rafael García Aguado, vice president of marketing and communications for STORY HOSPITALITY commented “ Prism Digital has created an amazing website for Fishermans Cove. They delivered the project on schedule and within budget. The website performs perfectly well even at the lowest of internet speeds. Our SEO Ranking has grown by 80 per cent in just under a month and we already have a first-page ranking on more than 50 keywords… the results are absolutely fantastic.”
“We selected Prism after a comprehensive pitch process and by looking at their expertise in the hospitality industry, we are sure that the unique strategic approach will unlock new opportunities for us and we aim at collectively achieving scale and growth. We are looking forward to the long-term partnership with Prism,” he added.
Prism Digital got to work with the hospitality conglomerate to re-engineer their hotel booking website with features that will enable the property to drive more traffic to their website and achieve their long-term objectives.
Mr. Lovetto Nazareth, managing director of Prism Digital, said “STORY Hospitality is a worldwide powerhouse brand of the most glamourous industry. Our analytical and innovative approach is sure to drive the desired outcomes for the brand. We now have an amazing case study to prove to the hotel industry that having a PWA online booking website can dramatically increase their conversions and grow a hotel room booking numbers exponentially.”
The Fishermans cove website is built using React JS and Laravel Framework with the latest technology and API integrations to encourage onsite sales with an integrated third-party payment gateway. The web content is search engine optimized to rank the website on top pages in search engines. The mobile responsive website is built on the principle of user-friendliness and is much easier to navigate. The completely PWA website was rolled out in 45 days since the project started and currently ranks A on GT Metrix. And scores a near-perfect score on all google website performance tests.
Prism Digital solves real-world problems of connecting consumers with products through innovative digital marketing and AI-driven marketing solutions.