The Barbie phenomenon is taking over the world. Not only has the brand collaborated on a large scale with other brands such as Airbnb, Burger King, and Nyx, the phenomenon is also leaking into social media with other brands and users capitalising on the pink trend.
One such video that’s making its rounds on social media is a video of a giant-sized Barbie stepping out of her Box in front of Burj Khalifa.
Conceptualised and created by UAE and KSA boutique agency Eye Studio, the video was first posted on the agency’s Instagram account and has garnered more than 3.7 million views and 188K likes to date.
The video has since then been reposted by other accounts and shared across all s
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