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posted on Jul. 29, 2025 at 10:20 amJul 30, 2025

BabyJoy places family at the centre of Father’s Day campaign in Saudi Arabia

posted on Jul. 29, 2025 at 10:20 amJul 30, 2025

The 360-degree BabyJoy Father's Day campaign was rolled out across OOH ads, including outdoor billboards and tower placements, as well as digital platforms, social media, video content, influencer collaborations and PR.

BabyJoy, one of the fastest growing diaper brands in the GCC, has revealed details about its full-fledged, 360-degree Father’s Day campaign, which was rolled out across out-of-home (OOH) advertisements, including outdoor billboards and tower placements, as well as digital platforms, social media, video content, influencer collaborations and public relations (PR).

The campaign was brought to life by SSUP World, which served as the lead agency, overseeing both the creative development and production aspects of the campaign. SSUP World collaborated with Media Zone for comprehensive digital media planning and execution, and partnered with Walee MENA to manage influencer activations.

The campaign

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Tags:advertisements awareness BabyJoy billboards Brand Campaign creative development digital media planning digital platforms emotional connection families Fathers Day influencer activations influencer collaborations Inﬂuencer marketing marketing Media Zone MediaZone OOH Out-of-home outdoor billboards PR Production public relations social media SSUP World The Work tower placements video content Walee MENA

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.