Nedaa Al Mubarak, Chief Executive Officer of SRMG Media Solutions.SRMG has appointed Nedaa Al Mubarak as Chief Executive Officer of SRMG Media Solutions (SMS) to lead the integrated media group’s performance-driven commercial arm.
Al Mubarak’s appointment aims to mark a significant step in SRMG’s continued transformation and growth strategy, as it expands its focus on outcome-based solutions for partners across the Middle East. In her new role, she will lead SMS’s efforts to deliver strategic offerings powered by premium content, advanced adtech, and unmatched access to regional audiences.
“With SRMG Media Solutions, we’ve built a future-ready platform that meets the region’s evolving media and advertising needs with precision, creativity, and scale,” said Jomana Alrashid, CEO of SRMG. “Nedaa brings the vision, experience, and ambition to accelerate this next chapter. Her deep understanding of both the public and private sectors, coupled with her performance-first mindset, makes her the right leader to unlock new value for our clients and our business.
According to SRMG, Al Mubarak is a forward-looking media executive with a track record of delivering growth and transformation. In her previous role as Managing Director of SRMG Think, she helped redefine the group’s strategic consulting business, tripling its service lines and more than doubling revenue. With a background spanning investment, tourism, and economic policy, she has led initiatives that contributed to the development and advancement of multiple sectors.
“The media industry is at a crossroads – and SMS is uniquely positioned to lead the way forward,” saidAl Mubarak. “Our mission is clear: deliver real outcomes for our partners by combining data, creativity, and technology.”
On her appointment she commented: “I’m proud to take on this role at such a pivotal time, and excited to work with our clients to shape the next era of growth.”
At SMS, she will oversee a powerful media solutions platform that spans planning, activation, and optimisation – in an effort to enable brands to connect with purpose, perform with precision, and scale with impact.
Powered by data, insight, and creative execution, SMS delivers smarter, outcome-first campaigns across the full SRMG ecosystem.
Leveraging proprietary first-party data and a growing roster of strategic partnerships, SMS serves as the exclusive commercial representative for more than 30 SRMG brands, including Asharq News, Arab News, Hia, Sayidaty, Billboard Arabia, Manga Arabia, and Thmanyah, which recently secured exclusive rights to distribute Saudi Pro League content across the region through 2031.
These partnerships aim to give advertisers seamless access to over 210 million users worldwide across digital, TV, print, audio, and OOH platforms. Whether targeting finance, tech, sports, or culture, SMS claims it delivers tailored media solutions powered by vertical expertise, proprietary insights, and agile content delivery.
